By default, your Qualitista account comes with three rating categories and commenting options. The idea behind that is to have basic categories to review the overall quality of the customer service interaction. It's where you can explain what you liked about the response and what you would have done differently.
If you want to focus on specific aspects, you can add as many categories as you deem necessary. You can rate the tone, format, rapport with the customer, use of screenshots, answers to possible follow-up questions, and much more.
Rating a ticket with your basic categories takes just a couple of minutes. For each category, you select:
However, rating one ticket with seven categories takes 10-15 min - and seven decisions. You’ve just turned a quick and informative ticket review into a chore, a chore that triggers Decision Fatigue. Be careful with that.
In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made over a long period of time. It is now understood as one of the causes of irrational decision making.
For instance, judges in court are said to make decisions of poorer quality later in the day.
If you expect yourself, or your team, to make more than 10 rating decisions for every single ticket review, you are setting yourself up for failure. After a short time, you’ll mechanically click through those categories without focusing too much on the content.
10 tickets suddenly means 100 mini-decisions.
It takes time. It takes energy. And it does not leave any room for critical thinking to give meaningful recommendations afterwards.
When creating your Qualitista account:
Instead of agonizing over 10 different rating categories, invest your time into leaving meaningful comments and following up on them in your 1:1s. These notes will help you to decide whether to go more granular - and just HOW granular.
Whatever you do, keep your conversation review goal in mind: helping your agents to offer great service to your customers.
Valentina Thörner is a Qualitista power user at Automattic.
Additionally, she is an oppinionated writer, pragmatic solution-finder, German expat in Spain, twin mom, barefoot runner, expert in leading teams across geographies and time-zones, author of the remote leadership bible “From a Distance”. Valentina has over a decade of experience leading and working location independent, and has learned a thing or two about wrangling a team, 397 conflicting priorities, two kids and a dog.
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